Bungaejangter "Enhancing Trust in Secondhand Transactions with Digital Authenticity Certificates"

Shinhan Card Collaboration 'Digital Warranty' Pilot Service Limited Until Year-End

[Asia Economy Reporter Kim Cheol-hyun] Bungaejangter (CEO Choi Jae-hwa) announced on the 13th that it has opened a pilot service for 'Digital Warranty' based on blockchain technology in collaboration with Shinhan Card and will operate it on a limited basis until the end of the year.

The 'Digital Warranty' service is a digital authenticity certificate that certifies the authenticity and ownership of products using blockchain technology. All transaction records are recorded, eliminating concerns about loss or forgery, enabling convenient and secure management. The Digital Warranty contains the unique serial number of the purchased product and product information to track the distribution path of the product.

Bungaejangter will issue Digital Warranties only for products sold at offline stores through this collaboration. They plan to expand to 10,000 products within the year, and the service will automatically end once the quota is exhausted.

The Digital Warranty provided by Bungaejangter can be obtained by scanning the QR sticker on the guide after purchasing the product, which leads to the Digital Warranty issuance page. Once created, the warranty certificate cannot be tampered with and can be accessed anytime by linking it to the digital wallet 'Klips' embedded in the 'Shinhan pLay' app and KakaoTalk.

Shin Geon-sik, Head of Business at Bungaejangter, said, "By collaborating with Shinhan Card to open the pilot service for Digital Warranty, we expect to enhance the reliability and competitiveness of products sold at Bungaejangter offline stores." He added, "Bungaejangter will take the lead in building a safer secondhand trading ecosystem by proactively blocking counterfeit issues using blockchain-based, tamper-proof Digital Warranty technology, especially for products where authenticity verification is crucial, such as sneakers and luxury goods."

This content was produced with the assistance of AI translation services.