LG Electronics Launches Premium Wireless Speaker 'LG XBOOM 360'

Rich Sound and Space Interior Features Combined
LG Electronics' Ambitious Project Emphasizing 'Customer Experience (CX) Management'

A model listening to music with LG Electronics' premium wireless speaker new product 'LG Xboom 360'. LG Electronics describes it as a product equipped with rich sound and a design that fits any space, embodying the 'Customer Experience (CX) Management' they emphasize. (Photo by LG Electronics)

[Asia Economy Reporter Moon Chaeseok] LG Electronics announced on the 13th that it will launch the premium wireless speaker 'LG XBOOM 360.' The product is described as combining rich sound with space interior functionality. It is an ambitious work designed to deliver a special 'Customer Experience' (CX) emphasized by LG Electronics.

LG Electronics stated that the product will be introduced for the first time starting the next day. From a design perspective, the streamlined body resembles a vase, and the exterior uses 'melange fabric material' to create a warm and cozy feeling. It was made to blend well in any space.

Thanks to this, it has been recognized for its outstanding design by receiving awards such as the globally prestigious 'Red Dot Design Award' and 'iF Design Award.'

In terms of acoustics, it is explained that the product successfully secured rich sound quality by implementing a high, mid, and low-frequency '3-way speaker' system. The key point is the inclusion of a midrange speaker in addition to the high-frequency 'tweeter' and low-frequency 'woofer.' It features the ability to deliver a wide range of sound uniformly and without distortion in a 360° direction. This means it is designed to provide optimal sound from any position within the installation space. The maximum output is 50 watts (W).

Attention was also paid to materials and lighting. This expresses the determination not to miss the interior function, which greatly affects customer CX. For materials, a smooth and soft silk surface was applied to the tweeter to realize richer and more delicate high tones. The midrange diaphragm uses lightweight and elastic glass fiber material, producing rich and dynamic sound. Strong neodymium magnets were applied to the diaphragms of both the tweeter and midrange to complete powerful and dynamic sound.

The 'mood lighting' function applied to the product is notable not only for enhancing visual effects but also for increasing sound immersion. It was tuned by a lighting expert specializing in spatial lighting. Specifically, three modes were prepared: ▲'Ambient Mode,' which creates a comfortable atmosphere with indirect lighting ▲'Nature Mode,' which provides stability with color lighting inspired by nature ▲'Party Mode,' where lighting colors change according to the music beat. Users can also create and apply their own lighting modes through the dedicated application 'LG XBOOM.'

LG XBOOM 360 new product image. (Photo by LG Electronics)

These features align with LG Electronics' representative CX-enhanced products such as the refrigerator Dios Objet Collection 'Mood Up,' showcased at IFA 2022, Europe's largest home appliance exhibition held over five days from the 2nd (local time) in Berlin, Germany. The product received favorable reviews locally in Germany for its function of changing lighting according to music sound and rhythm. Sharing the same characteristics (the unique function of 'sound' + harmony with interior) among major products is also related to LG Electronics' unique 'UP Appliance' system, which provides various updates and services compatible with its own app.

The LG XBOOM 360 supports dust and water resistance with an IP54 rating. It is equipped with a battery that can last up to 24 hours, making it convenient for outdoor use. Weighing 3.2 kg, it can be easily carried and moved using the included strap. It is also possible to connect up to 10 speakers simultaneously to enjoy a rich sound atmosphere at outdoor parties.

The product will be released in three colors: Charcoal Black, Coral Haze, and Beige. The retail price is 399,000 KRW. Kim Sunhyung, Executive Director of Marketing for LG Electronics Korea HE (Home Entertainment), emphasized, "With the new LG XBOOM 360, which fits well in any space, we will expand the customer experience provided by premium sound that fills the space and diverse lighting functions to various spaces."

This content was produced with the assistance of AI translation services.