"4by4, Evolving from Ultra-High-Resolution Video Production Company to Solution Provider"

[Asia Economy Reporter Park Hyungsoo] 4by4 is developing a pixel solution for image quality enhancement that can be applied to software upgrades for virtual reality (VR) and augmented reality (AR) devices. Scheduled for development next year, this solution can convert existing 2K videos into 4K or 8K content for organic light-emitting diode (OLED) displays.

Kim Hakjun, a researcher at Kiwoom Securities, explained, "It is expected to have high utility in content production," adding, "Attention should be paid to the increase in royalty revenue."

He continued, "We are working on upgrading the 2D-based virtual human (LUCY) 3D project with Lotte," and added, "We are also developing our own virtual human."

He emphasized, "Automatic image quality enhancement technology is essential for high-definition video demand in extended reality (XR), virtual reality (VR), and other fields," noting, "4by4 holds patented technologies such as automatic contrast conversion, parameter estimation for saturation correction, and noise removal techniques."

Researcher Kim analyzed, "VR and XR devices require a large number of pixels, at least 3000 ppi," and added, "While demand for related content is increasing, the supply of ultra-high-definition content will initially be insufficient."

Furthermore, he expressed expectations that "the value of 4by4's solution, which can convert low-resolution videos into high-resolution ones, will increase over time."

This content was produced with the assistance of AI translation services.