‘Siwon Maesil Gold’ Used as Toast Drink at BIE Diplomat Invitation Reception... Participants Captivated

On the 6th, at a reception held for member countries of the international exposition in Paris, France, participants are tasting Daesun Brewery's Siwon Maesil Gold.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Doo-yeol] Daesun Brewery's ‘Siwon Maesil Gold’ captivated the taste buds of participants at the International Bureau of Expositions (BIE) member countries' invitation reception, receiving high praise.

To submit the Busan Expo bid plan, the government dispatched a delegation led by First Vice Minister Jang Young-jin of the Ministry of Trade, Industry and Energy to the BIE Secretariat in Paris, France, from the 6th to the 8th.

Daesun Brewery urgently supplied Siwon Maesil Gold as a toast drink for the reception inviting BIE member country diplomats and as a souvenir for participants, alongside the government delegation.

The Siwon Maesil Gold sent to Paris was packaged with a specially produced premium packaging and label, reflecting the wishes of Busan City and Daesun Brewery for the successful bid of the 2030 World Expo Busan.

Siwon Maesil Gold was used as the toast drink at the receptions held on the 6th and 7th, captivating the participants. It was especially well received by diplomats from Africa and South America.

According to a Busan City official who attended the reception, diplomats from BIE member countries in Africa even requested to receive Siwon Maesil Gold separately as a souvenir.

Daesun Brewery CEO Jo Woo-hyun said, “It is an honor that Siwon Maesil Gold can play a role in the 2030 World Expo bid activities,” adding, “As a local company that has been with the citizens of Busan for nearly 100 years, we will spare no support until the World Expo Busan bid is confirmed.”

In May, Daesun signed a business agreement with Busan City to produce a special edition of Siwon Maesil Gold next year, marking its 30th anniversary of aging, to be provided at various bid events for the ‘2030 World Expo.’

Daesun Brewery is also developing bottle and label designs for the ‘2030 World Expo’ special edition.

Siwon Maesil Gold has been produced annually since 1993 by harvesting and aging green maesil (Korean green plums) from Hadong County, Gyeongnam Province. It is not sold commercially but distributed to local residents as souvenirs. The annual production volume is about 5,000 to 10,000 bottles of 500ml each.

This content was produced with the assistance of AI translation services.