Chuseok 'Shopping Chance' Floods E-commerce Platforms
Coupang Hosts Jeju Specialty Products Live Commerce Broadcast
Wemakeprice Runs '99 Day' Promotion
During the Chuseok holiday period, e-commerce companies are holding various discount events. As more consumers feel the burden of rising prices, utilizing the events prepared by each company is expected to provide opportunities to purchase products that were usually too expensive.
Coupang is running a live commerce broadcast support project for small business owners in Jeju Island. Through this support project, which runs until the 31st of next month, Coupang will hold live commerce broadcasts introducing Jeju regional specialties to customers, along with a separate win-win promotional event.
A total of about 20 small business owners are participating in this support project, showcasing high-quality local specialties such as Jeju Black Pork, Momguk, Silver Hairtail, and Omegitteok to customers. During the support period, Coupang will provide additional support to increase sales, including up to 50% time-limited discounts during live broadcast hours and advertising marketing to activate the promotional event.
Wemakeprice (WMP) is running '99 Day' featuring popular autumn season products until the 11th. This is a themed promotion held by Wemakeprice on days when the month and day numbers are the same each month. This time, seasonal products are sold at special prices with the product prices ending in '99 won.'
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The main sections include 'Super 99 Day.' During the promotion period, product planners (MDs) carefully selected popular autumn season products daily and offered them at discounted prices. In the 'Category Special Price' section, consisting of fashion, food, and living categories, popular products were selected and sold at discounted prices based on trend and sales data. When purchasing '99 Day' promotion products, customers can apply benefits such as up to 5% affiliated card point accumulation to buy at even lower prices.
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