"Leading the Expansion of Local Culture and Arts!" ... Air Busan Showcases Works by Local Artists

‘Air Busan Mall’ Renewal ... Lease & Rental Products Available for International Flights & Increased Discounts

Air Busan A321 passenger aircraft.

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Air Busan is engaging in various marketing activities to widely promote excellent local products and revitalize the regional economy, while offering a unique pleasure of air travel by introducing local artists through its in-flight magazine.

Since September, Air Busan has been featuring works by Park Jayong, a sculptural artist from the Busan area, in the ‘Air Busan Mall’ in-flight magazine that introduces in-flight sales products.

Park Jayong, who was selected as the ‘Notable Artist of the Year’ by the Korean Cultural Center in Paris in 2012 and also chosen for the 2018 Kim’s Art Field ‘Today’s Artist Exhibition’ contest, is an artist actively engaged in various artistic activities in the region.

Through this Air Busan in-flight magazine, seven works by Park Jayong, including ▲Inner Space ▲Quiet Answer ▲Seodong ▲Window Without Covering the Eyes, are introduced.

Air Busan plans to continue discovering outstanding local artists with artistic excellence on a quarterly basis and introduce various artworks, thereby contributing to the promotion of local culture and arts.

Air Busan participated as the main sponsor of the ‘Busan Picasso Exhibition’ held in 2017 and has also been leading the expansion of the local cultural and artistic base by supporting representative regional festivals such as the Busan Comedy Festival and Busan Rock Festival.

Air Busan plans to enhance the enjoyment of in-flight shopping by renewing its in-flight paid sales service. Through this renewal of the ‘Air Busan Mall,’ domestic and imported vehicle lease and rental products, which were previously available only to domestic flight passengers, can now be ordered by international flight passengers as well. Additionally, the service offers expanded discounts per product and adds competitively priced product groups compared to the lowest online prices, providing a richer in-flight shopping experience.

An Air Busan official said, “This introduction of local artists’ works was planned to create an environment where passengers can easily access art in their daily lives and to expand the base of local culture and arts,” adding, “We will continue various activities to enable more cultural and artistic enjoyment for local residents and Air Busan users.”

This content was produced with the assistance of AI translation services.