Golf App '50dae·Suyoil' Used the Most

AGL Golf Usage Patterns and Golf App Big Data Analysis
Monthly Average Spending Up 23% Since the Pandemic

[Asia Economy Reporter Nowrae Noh] "50s, Wednesday."

This refers to the age group and day of the week of golfers who primarily use domestic golf mobile apps (APPs).

Golf tech venture company AGL released a 'Golf Consumer Report' on the 8th, analyzing golf user and consumption data along with mobile app-related information. The company explained that this report provides insights into the consumption patterns of domestic golf users.

The report was prepared based on three years of data from January 1, 2019, to December 31, 2021, jointly with KT and BC Card, using nationwide base station data from KT and BC Card consumption data from analyzed golf courses. Big data on users by region, gender, age, travel distance, revisit rates, consumption patterns, and golf reservation app usage frequency were processed and analyzed.

Analyzing usage patterns over the month of June for 10 representative golf-related mobile apps, the age group that used the apps the most was those in their 50s (33.7%), followed by those in their 40s (33.5%) and 30s (16.9%).

App usage mainly occurred on weekdays, with Wednesday accounting for the highest at 29%, followed by Thursday (17.4%) and Friday (13.7%). The most active usage time was from 1 PM to 6 PM.

Compared to 2019 before the COVID-19 outbreak, the average monthly spending per transaction in 2021 increased by 23%. For membership golf courses, it was 24.9%, and for public golf courses, 21.7%. The highest spending per transaction was observed in the metropolitan area during October and November. Consumption by the MZ generation (ages 20-30) increased by 17% compared to 2019. The main golf-consuming age group remains those in their 50s, increasing up to 40.1%.

Last year, a survey of male and female golfers across seven regions nationwide showed that the proportion of female golfers in the Jeju region was overwhelmingly high at 44.3%. This was followed by Chungcheong region (35%), Gangwon region (34.1%), Jeolla region (33.3%), Gyeongsang region (32.3%), southern metropolitan area (30.5%), and northern metropolitan area (22.8%). Compared to 2019 before the pandemic, the Gyeongsang region was the only area where the number of female golfers increased, rising from 28% to 32.3% last year.

This content was produced with the assistance of AI translation services.