Lotte Confectionery Announces Recruitment for 2022 Second Half University Student Marketer 'Hidden Supporters'

Recruitment Poster for Second Half University Student Marketer Hidden Supporters.
Photo by Lotte Confectionery

[Asia Economy Reporter Song Seung-yoon] Lotte Confectionery announced on the 7th that it is recruiting the 22nd generation of university student marketers, 'Hidden Supporters,' until the 21st of this month.

Hidden Supporters is one of the representative university student marketer programs that started in 2012 and has continued to this day. From this generation, it will be integrated and operated with Lotte Confectionery's existing supporter program, 'Sweet Creator.' Participants can gain various practical experiences in food marketing and communicate with marketing managers. There are also many benefits according to project activities.

Now in its 11th year with this generation, Hidden Supporters has an active community with alumni seniors. Even after the activities end, those who wish can continue activities such as new product trials. Currently, more than 200 graduates communicate in the official Lotte Confectionery supporter cafe.

The number of recruits for this generation is a total of 20 people. Eligibility is university students excluding those in their 4th year, 2nd semester. Selected Hidden Supporters will carry out various marketing-related projects for five months starting in October. These include content marketing through social networking services (SNS), expressing opinions of the MZ (Millennial + Generation Z) generation through surveys and interviews, team projects developing marketing strategies and new product ideas based on trend analysis. Monthly activity allowances and activity kits exclusively for Hidden Supporters are also provided. At the end of the activities, outstanding teams from team projects and the final outstanding individual participants will be selected and awarded. Among the new product and IMC proposal team project results, ideas with high feasibility may be considered for product launch.

The supporter selection will be conducted through online non-face-to-face interviews. Detailed information and application forms can be found on the official Lotte Confectionery supporter cafe and Lotte Confectionery SNS channels. Along with this, Lotte Confectionery is also recruiting the 21st generation of 'Green Spoon,' a housewife marketer program targeting housewives. From next month, for five months, participants will experience Lotte Confectionery products and perform content marketing through SNS. They will also participate in product surveys and monitoring activities. Monthly support includes Lotte Confectionery products and activity allowances, with benefits such as awards for outstanding final participants.

A Lotte Confectionery official said, "Hidden Supporters offers not only various activity benefits but also a special opportunity to realize ideas," and added, "We hope university students who dream of becoming food marketers will definitely take on the challenge."

This content was produced with the assistance of AI translation services.