DL E&C 'Acro'... No.1 Preferred High-End Apartment Brand Among Customers

[Asia Economy Reporter Kim Min-young] The high-end apartment brand most preferred by customers has been identified as 'Acro.'

On the 6th, real estate information platform 'Dabang' conducted the '2022 High-End Apartment Brand Preference Survey' targeting 15,429 men and women nationwide aged 10 to 50. As a result, DL E&C's 'Acro' ranked first in customer preference, accounting for 42.8% of all responses. It was followed by Hyundai Construction's The H (34.1%), Daewoo Construction's Prugio Summit (12.0%), and Lotte Construction's Le L (11.2%).

Regardless of gender, Acro showed high preference among those in their 30s to 50s and secured the top spot overall. Embracing locations with 'Han River views' and 'forest proximity,' it has established itself as a representative high-end apartment in the Gangnam area. Complexes bearing the Acro name include Acro Riverview (Banpo), Acro Riverpark (Shinbanpo), Acro Seoul Forest (Seongsu), and Acro Riverheim (Dongjak).

When asked about the first image that comes to mind regarding high-end apartments, 30.7% answered 'luxurious brand image.' The proportions of respondents who cited excellent locations such as transportation and school districts, and outstanding design and premium materials were 22.7% and 20.2%, respectively. Other answers included community facilities like breakfast service and swimming pools (11.3%), rarity and symbolism (7.5%), and high market prices (6.1%).

A representative from Station3 Dabang stated, "As consumers' standards for apartments change and the value of apartment brands increases, preference for so-called 'high-end brand' apartments is rising. In particular, to gain a competitive edge in urban renewal projects such as reconstruction and redevelopment, introducing more luxurious and differentiated brands has become an important factor."

This content was produced with the assistance of AI translation services.