"LA Galbi Sales Reach 400 Million Won" Donghaeng Festival Day 4 Cumulative Sales 76.1 Billion Won... 2.9 Times Increase

A banner promoting the event is hung at Tongin Market in Jongno-gu, Seoul, on the 1st, marking the start of the '7-Day Companion Festival,' an event to promote the consumption of products from small and medium-sized enterprises and small business owners. Photo by Kim Hyun-min kimhyun81@

[Asia Economy Reporter Kim Bo-kyung] The Ministry of SMEs and Startups announced on the 6th that the cumulative online sales on the 4th day of the '7 Days of Together Festival (Donghaeng Festival)' reached 76.1 billion KRW. This is approximately 2.9 times the cumulative sales performance on the 4th day of last year's Donghaeng Sale event (26.7 billion KRW).

At the Donghaeng Festival, various online special exhibitions and live commerce are supporting the expansion of sales channels for small business owners and SMEs. On the 4th, a live commerce event held at the Goesan Chili Festival site resulted in sales of about 8 million KRW by selling Goesan chili powder, new rice, and masks.

Home shopping achieved cumulative sales of 52.5 billion KRW over four days. The best-selling product on Gongyoung Home Shopping was LA Galbi grilled ribs, with a total of 5,200 sets sold, generating approximately 400 million KRW in sales.

Lee Hee-jung, Director of Sales Policy at the Ministry of SMEs and Startups, said, "We ask for your great interest and participation so that the Donghaeng Festival can be a great support to small business owners and SMEs facing difficulties."

This content was produced with the assistance of AI translation services.