Daehong Planning Reveals University Student Advertising Award Winners... "Total Prize Money of 32 Million Won for 11 Teams"

The winner is the team 'Byeolbit Deohagi'

The 'Byeolbit Deohagi' team, winners of the 39th DCA College Student Advertising Awards, are taking a commemorative photo.

[Asia Economy Reporter Lim Chun-han] Daehong Planning announced on the 6th the final winning works of the 39th ‘DCA University Student Advertising Awards.’ The Grand Prize was awarded to the team ‘Byeolbit Deohagi (Starlight Addition - Starlight Cheongha Sparkling to enhance the taste and atmosphere of side dishes),’ which submitted the planning category project for Lotte Chilsung Beverage’s Starlight Cheongha Sparkling.

The DCA University Student Advertising Awards, established in 1984, is a representative domestic advertising contest for university students, now in its 39th year. Among all submissions, a total of 11 winning works were selected through the first and second preliminary rounds and the final judging by experts from academia and the advertising industry.

One Grand Prize, two Gold Prizes, two Silver Prizes, and four Bronze Prizes were awarded, with a total prize money of 24 million KRW. Additionally, the specially established SangSangin Securities Special Award for this year was given to the first-place team ‘Imagining SangSangin and the Chart’ and the second-place team ‘Have You Ever Imagined This? If I Were a Stock,’ who received 5 million KRW and 3 million KRW respectively.

Daehong Planning also runs ‘SENAA: There Are No Bad Ideas in the World,’ a training program for aspiring advertisers that has continued since 2020. SENAA is a mentoring program where current advertising professionals provide feedback to those who did not pass the DCA contest, and this year, the program is being expanded to include offline lectures.

This content was produced with the assistance of AI translation services.