CJ OnStyle Celebrates 1st Anniversary of Edge Show with Special Broadcast... "Online Meeting with 8,000 People"

Clothing Sales Reach 100 Million Won... Over 6,000 Comments Posted

CJ OnStyle's 'Edge Show' is airing a special broadcast to celebrate its 1st anniversary.

[Asia Economy Reporter Lim Chun-han] CJ OnStyle announced on the 6th that its flagship live commerce program, ‘Edge Show,’ successfully completed its 1st anniversary special broadcast.

This broadcast was conducted with a fan meeting concept, connecting live phone calls with viewers who sent letters to the program and encouraging active participation in the chat, significantly enhancing real-time customer communication.

Edge Show, which has grown based on a broad viewer base and fandom mainly consisting of women in their 30s to 50s, received a hot response with about 8,000 participants in the special broadcast. Orders exceeding 100 million KRW poured in for the fall/winter (FW) season fashion apparel sold that day, and the broadcast chat window recorded over 6,000 comments, demonstrating a high level of viewer engagement.

A CJ OnStyle representative said, “Edge Show has grown into a trusted flagship live commerce program within just one year of its launch by fully utilizing product operation know-how and broadcasting production capabilities. We will further enhance customer shopping satisfaction through differentiated, high-quality product recommendation curation and broadcast content that maximizes interactive communication functions.”

This content was produced with the assistance of AI translation services.