Ediya Coffee's 'Sareoreum Sikhye' Two Varieties Surpass 250,000 Cups Sold

[Asia Economy Reporter Moon Hyewon] Ediya Coffee announced on the 6th that its two types of ‘Sal-eoreum Sikhye’ (iced traditional sweet rice drink), released as a limited season product last month, surpassed 250,000 cups sold within three weeks.

The two types of Sal-eoreum Sikhye are the third traditional beverages following ‘Ssanghwa-cha’ and ‘Ginger Tea’ introduced by Ediya Coffee in 2020, and ‘Bokbunja Bangshow’ launched last year. They are characterized by being made using 100% domestically sourced ingredients and traditional methods, featuring the mild flavor of soft rice grains, subtle sweetness, and crunchy ice crystals. The lineup consists of ‘Sal-eoreum Sikhye’ and ‘Hallabong Sal-eoreum Sikhye,’ which adds Hallabong citrus for a sweet and tangy taste.

Since its release, approximately 12,000 cups have been sold daily on average. As a limited season beverage, it is available at Ediya Coffee stores nationwide until the 17th of next month.

Ediya Coffee cited the ‘Halmaennial’ (grandmother + millennial) trend, which considers the preferences of the MZ generation, as a key factor in the success of the two Sal-eoreum Sikhye products. An Ediya Coffee representative said, “Since the launch, it has generated positive responses on social media mainly among young consumers, resulting in unexpectedly high sales.”

This content was produced with the assistance of AI translation services.