LG Supports Busan Expo Bid at Affiliate Stores Nationwide

All Nationwide LG Electronics, LG Uplus, and LG Household & Health Care Offline Stores Mobilized as Consumer Contact Points

Video promoting Busan Expo bid being screened at LG Uplus Ilsangbi Ilsangui Teum store on Gangnam-daero, Seoul / Source=LG

[Asia Economy Reporter Kim Pyeonghwa] LG announced on the 6th that its affiliates, including LG Electronics and LG Uplus, are conducting promotional activities for the 2030 Busan World Expo bid at offline stores nationwide.

About 400 LG Electronics Best Shops and approximately 200 LG Uplus agencies nationwide have been broadcasting promotional videos for the Busan Expo bid since August, displaying banners, posters, and product promotional materials with supportive messages to inform consumers about the Busan Expo. LG Household & Health Care plans to start support activities for the Expo bid by using exhibits at sales stores in supermarkets nationwide this month, expanding to a total of 1,250 stores including department stores, duty-free shops, and franchise road shops by October.

Since July, LG has been showcasing promotional videos for the Expo bid on 12 major digital billboards and outdoor advertisements located at key points nationwide, such as the entrance of Busan Gimhae International Airport, the terminal of Seoul Gimpo International Airport, inside the AREX (Airport Railroad Express) trains at Incheon International Airport, and in front of the Parna Hotel in Seoul, where there is heavy foot traffic.

This content was produced with the assistance of AI translation services.