"Capturing Both Male and Female Hearts" Kolon FnC Series Appoints Actor Son Seok-gu as Brand Model
[Asia Economy Reporter Eunmo Koo] Kolon Industries FnC division (Kolon FnC) announced on the 6th that its menswear brand "Series" has selected actor Son Seok-gu as its model for this fall/winter (F/W) season.
Series is a brand proposing an urban vintage style, and by adding Son Seok-gu's masculine image, it aims to strengthen communication with existing customers while approaching female customers as a brand they want to dress their boyfriends or husbands in.
Series also unveiled a campaign titled "Capturing a Man's Day" featuring model Son Seok-gu. It portrayed a man enjoying his alone time, such as focusing on work at a canoe workshop and relaxing while reflecting in nature. Starting with the campaign with Son Seok-gu, Series plans to launch online marketing that appeals to women's hearts. While it has previously presented male-centered online content, from this season it plans to collaborate with YouTubers who have many female subscribers to carry out various projects.
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Yoo Dong-gyu, Series brand manager, said, "Series has focused on men's lifestyles and proposes a style unique to Series that naturally blends within it," adding, "We will prepare various content to engage with a wider range of customers together with actor Son Seok-gu."
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