Emart24 Starts Selling Wine 'Como Riesling'... Expands Como Line to 7 Varieties
Kkomo Plans Affordable French, Italian, and Chilean Wines
Expanding Differentiated Products to Build 'Wine=Emart24' Image
[Asia Economy Reporter Yuri Kim] Emart24 announced that starting from the 6th, it will sell a new product from the wine brand 'Como (COMO)' called 'Como Riesling.' The name Como is an abbreviation of 'Convenient Moment,' meaning the most comfortable and appropriate moment to enjoy wine.
Como, first introduced by Emart24 in July 2020, was designed to allow customers to enjoy wines from various countries such as France, Italy, and Chile at a reasonable price under 10,000 KRW. Como wines have been highly rated for their satisfaction relative to price, and all of them ranked in the top 10 best-selling wines at Emart24 last year.
With the release of this new product, Emart24's Como line has expanded to seven types (two Cabernet Sauvignon, Moscato, Syrah, Chianti, Cava, Riesling). The Como Riesling sold by Emart24 is a white wine presented by Leonardo Currish, the oldest winery in Rheinhessen, Germany. This product is a German Riesling wine characterized by its bright fruity aroma.
The slightly sweet taste leads to a refreshing finish, making it enjoyable not only for Riesling wine enthusiasts but also for beginners. The alcohol content is 9.0%.
From January to August this year, two Como series (Moscato and Reserva Cabernet Sauvignon) ranked in the top 5 best-selling wines, and Emart24 plans to continue expanding the Como brand made in wine regions worldwide as a differentiated strategy.
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Emart24 has also started the 'Wine of the Month for September' discount event. Until the end of September, 'Two Socks Jumper Wild Boar Merlot·Chardonnay,' 'Two Socks Jumper Bull Cava Reserva,' and 'Matua Marlborough Pinot Noir·Sauvignon Blanc' will be sold at discounted prices, and the premium wine of the month, 'Textbook Cabernet Sauvignon,' will be sold in the 50,000 KRW range.
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