CU Launches Store Owner Promotion Team for Go·Ma·Um Commitment Pledge

CU's Appreciation Store Owner Promotion Team Launch Ceremony.

[Asia Economy Reporter Jeon Jinyoung] CU announced on the 6th that it has launched the ‘Promise that Moves the Customer’s Heart (hereinafter Go·Ma·Um),’ a promotional group composed of franchise store owners, and will present owner-led video content.

In June, marking the 10th anniversary of the brand’s founding, CU announced the Go·Ma·Um promise, which contains commitments to provide customers with ▲ enjoyable shopping experiences ▲ pleasant encounters ▲ and a daily resting place.

This video content was created with franchise owners stepping forward to build empathy and increase viewers’ trust. It aims to introduce easy-to-understand customer-centric management and concrete methods of practice, naturally leading to strengthened store management capabilities.

The selected owner promotional group consists of members with diverse experience, ranging from first-year rookie store owners to veterans with 18 years of experience. They participate in all aspects of content creation, including scenario planning, acting, filming, and editing, incorporating the owners’ perspectives to facilitate communication. The recruitment, which selected a total of seven members, attracted about 200 applicants nationwide with various talents and skills, resulting in a competitive ratio of about 30 to 1. The applicants’ backgrounds were diverse, including housewives, office workers, actors, models, PDs, and full-time creators.

Starting this month, the owner promotional group will release content showcasing the store’s efforts to provide enjoyable shopping experiences to customers. In October and November, they will respectively reveal CU’s image as a place for pleasant encounters and a daily resting place on the official YouTube channel, CUtube.

In this way, CU is demonstrating a solid partnership by supporting differentiated branding from the franchise headquarters along with owner-led content based on franchise owners’ experiences.

Last year, in line with the era of one-person media, CU selected franchise owner YouTubers among franchise stores interested in operating YouTube channels and supported them in honestly introducing various content such as store management, events, and products from the operator’s perspective.

Im Minjae, Head of the Win-Win Cooperation Office at BGF Retail, said, “CU regards improving customer satisfaction service as a key management agenda and is working in unison with franchise headquarters and franchise owners to enhance user satisfaction. Going forward, CU will continue to create convenience stores that customers want to visit daily together with franchise owners for the sustainable growth of stores.”

This content was produced with the assistance of AI translation services.