Lotte Confectionery Launches 'Seolreim X Angel-in-us' Collaboration Product... "Limited Quantity Sale"
[Asia Economy Reporter Song Seung-yoon] Lotte Confectionery announced on the 5th that it will launch a new product resulting from a collaboration between its flagship ice cream 'Seolreim' and the coffee brand Angel-in-us.
The newly introduced 'Seolreim x Angel-in-us Sweet Caffe Latte' contains a caffe latte made from Colombian Arabica beans and condensed milk. This product adds a sweet and smooth flavor to the original taste of coffee and will be sold in limited quantities. It can be found on Lotte Confectionery's official online mall 'Lotte Sweet Mall' as well as in general supermarkets and ice cream specialty stores in the Seoul metropolitan area. Sales regions will be expanded nationwide in the future.
This new product uses packaging developed through collaboration with Lotte Central Research Institute and Lotte Aluminum. Lotte Confectionery reduced plastic usage by about 23% by using new packaging made from kraft paper. The packaging also improves the cold sensation on hands when eating Seolreim and provides a soft texture. The outer surface of the packaging uses a soft brown background color to evoke the feeling of roasted coffee beans.
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A Lotte Confectionery official stated, "We plan to continue marketing activities based on Seolreim to solidify its reputation as the number one pouch ice cream in Korea."
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