Come Visit the Lively Gyeongbuk Traditional Markets! ... Full of Festivals and Events at the 'Hometown Market Happiness Harmony Festival'

From Before Chuseok Holiday to the End of October, Held at 12 Cities and Counties and 18 Traditional Markets

The 'Hometown Market Happiness Harmony Festival' event, Pohang Jukdo Market scene.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Gwi-yeol] Gyeongbuk Province is hosting the ‘Hometown Market Happiness Harmony Festival’ featuring special sales events, performances, night markets, and experience programs to revitalize local traditional markets that have been stagnant due to COVID-19.

The event is organized by the province and hosted by the Gyeongbuk Economic Promotion Agency, which selected 18 traditional markets across the province on the 25th of last month for this purpose.

From the 2nd of this month until the end of next month, various events such as performances tailored to the characteristics of each market will be held.

In celebration of the upcoming Chuseok holiday, Pohang Jukdo Market will hold a shopping experience event for local kindergartens and a Chuseok-themed filial piety song performance, while Sangju Jungang Market will offer traditional cultural experience events.

Additionally, Andong Bukmun Market is planning a street karaoke event to fully capture the festive spirit of Chuseok.

As autonomous events by market, Yeongju Punggi Ginseng and Red Ginseng Shopping Street has prepared activities such as making soap, diffusers, ginseng syrup, and ginseng wine using ginseng and red ginseng.

2017 Punggi Ginseng Festival.

Mungyeong Jeomchon Traditional Market is preparing a natural kitchen detergent making event, and Cheongsong Jinbo Gaekju Market is offering a gochujang (red chili paste) making experience, providing family-friendly activities.

In addition, various performance events such as night market operations, singing performances, and fusion cultural shows will be held at each market to provide enjoyment to customers.

During the event period, customers can purchase high-quality products at affordable prices through various discount events at traditional markets.

Governor Lee Cheol-woo said, “Please come to the traditional markets to enjoy the festival together and purchase affordable and fresh traditional market goods to support market merchants who have been struggling due to COVID-19,” adding, “We will strictly manage quarantine measures for event programs that gather customers, such as singing performances, so that residents can safely enjoy the events.”

Gyeongbuk Province is also promoting online marketing projects to bring new changes and vitality to traditional markets.

They are supporting promotions, product advertising, and live commerce on online platforms (Naver Neighborhood Market Shopping, Smart Store) and are making phased efforts toward the digital transformation of traditional markets.

This content was produced with the assistance of AI translation services.