Shinsegae Live Shopping Introduces Phone Gift Service... "Targeting Senior Generation"

Sale of Over 10 Products Including Shinsegae Gift Certificates

Shinsegae Live Shopping ARS Phone Gift Service.

[Asia Economy Reporter Lim Chunhan] Shinsegae Live Shopping announced on the 5th that it will introduce the industry's first ARS phone gifting service targeting senior customers.

The phone gifting service is mainly aimed at TV viewers. By dialing the dedicated phone gifting number displayed on the TV banner, customers can send gifts via ARS automated ordering. Regardless of membership registration, as long as the sender has the recipient's mobile phone number, gifting is possible, making it easy for senior customers to express their gratitude without much burden.

Currently, about 10 products including Shinsegae gift certificates and Starbucks gifticons can be gifted by phone. In the future, the product lineup will be expanded based on sales performance and customer response. If the recipient refuses the gift, it is automatically canceled, and even after accepting the gift, unused gifts can be canceled through a customer service representative.

A Shinsegae Live Shopping official said, "We hope that this Chuseok, senior customers who are not familiar with mobile gifting can easily convey their feelings to family and relatives through gift certificates and gifticons," adding, "We will continue to create services from the heart of customers for customers."

This content was produced with the assistance of AI translation services.