Homeplus Sees Online Sales of Chuseok Gift Sets Soar... "High-End Items Sold Better"

Meat Gift Sets Ranked No.1 in Online Sales

Customers are browsing Chuseok gift sets at the Homeplus Mega Food Market flagship store in Gangseo, Seoul.

[Asia Economy Reporter Lim Chunhan] Homeplus announced on the 5th that high-priced Chuseok gift sets over 100,000 won are showing strong popularity on its online mall.

According to Homeplus, sales from the pre-order period for Chuseok gift sets, conducted from July 21 to the 31st of last month, increased by about 11% compared to the previous year, while online sales growth rate exceeded this with approximately 19%.

Generally, mid-priced gift sets account for the majority of sales in large discount stores, but online sales showed a higher proportion of high-priced gift sets. During the pre-order period, online sales of meat gift sets grew by 47.3% compared to the previous year. The Nonghyup Ansim Hanwoo mixed frozen meat rib set, priced over 100,000 won, ranked first in online pre-order sales.

A Homeplus representative said, “While top-selling gift sets offline mainly consist of grocery categories such as canned goods, coffee, and tea, the online channel saw fresh food categories like meat and fruit with higher price points gaining popularity, contributing to the increased sales proportion of high-priced gift sets.”

This content was produced with the assistance of AI translation services.