"Soju and Vitamin Combination" HiteJinro Launches 'Vita500Easel'

[Asia Economy Reporter Eunmo Koo] HiteJinro announced on the 5th that it will launch 'Vita500 Aiseul,' a collaboration with Kwangdong Pharmaceutical's vitamin drink 'Vita500.' This is the third collaboration product following 'Aisher Aiseul' and 'Melona Aiseul.'

Vita500 Aiseul contains 500mg of vitamin C, the same as Vita500. It has an alcohol content of 12 degrees and uniquely captures the refreshing taste of vitamin C. The new product is scheduled for nationwide release on the 7th and will be sold in limited quantities. It will be available in major commercial districts across the country, and to commemorate the launch, establishments in key commercial areas nationwide will hold a 'Vita500 Jelly' giveaway event.

HiteJinro launched Grapefruit Aiseul in 2015. Since then, it has introduced Green Grape Aiseul, Plum Aiseul, Aisher Aiseul, Melona Aiseul, and now Vita500 Aiseul, leading the domestic fruit liqueur market. The 'Aiseul' series is gaining great popularity not only in Korea but also in overseas markets. Over the past five years, it has grown at an average annual rate of 109%, capturing the tastes of local consumers abroad.

Seongtaek Oh, Executive Director of Marketing at HiteJinro, said, "The collaboration between the leading brands of soju and vitamin drinks has resulted in a product that meets the needs of the MZ generation seeking novelty and fun." He added, "As Korea's top liquor company, we will continue to lead market trends with new attempts."

This content was produced with the assistance of AI translation services.