Hyundai Home Shopping Operates 'Win-Win Store' for Small Businesses in Partnership with Small Enterprise Distribution Center
[Asia Economy Reporter Jeon Jinyoung] Hyundai Home Shopping announced on the 4th that it will strengthen win-win management by supporting the expansion of sales channels for small and medium-sized brands.
Hyundai Home Shopping, together with the Small and Medium Business Distribution Center, will operate the "Win-Win Store" on its official online mall, "Hyundai H Mall," until December to help activate online sales for over 400 small business owners.
The Win-Win Store is a program that continuously exposes small business brand products through special exhibitions and the main page within Hyundai H Mall, and supports the production of live commerce called "Shopping Live." Hyundai Home Shopping plans to hold Win-Win Store special exhibitions twice a month to introduce various small business products.
In addition, small business partners selected for the Win-Win Store can enjoy benefits such as a 15% discount coupon event, with costs borne by Hyundai Home Shopping and the Small and Medium Business Distribution Center, as well as support for portal site advertisements. Small business owners with highly competitive products and excellent online sales capabilities are given the opportunity to receive live commerce production support once a month.
Hyundai Home Shopping also plans to run a live commerce production support project for about 50 small business partners until the end of this year, in addition to the Win-Win Store. Through this, it will support broadcasting live commerce 3 to 4 times a month, commission reductions, and customer discount promotions. Applications for the live commerce production support project can be made through the "Panpandaero" site operated by the Small and Medium Business Distribution Center.
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A Hyundai Home Shopping official said, "We launched the Win-Win Store and live commerce production support projects to discover small business owners who have excellent products but face difficulties expanding sales channels and to provide practical help. We will actively promote small business products and strive to increase sales by utilizing the know-how accumulated through operating home shopping broadcasts and online malls."
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