Daehong Planning Opens 'Korea Travel Center' in Metaverse Game

Enjoying Korean Tourism in Virtual Spaces

Daehong Planning, together with the Korea Tourism Organization Hanoi office, has opened the "Korea Travel Center" in Haegin's metaverse game Play Together.

[Asia Economy Reporter Lim Chunhan] Daehong Planning announced on the 2nd that it has opened the 'Korea Travel Center' in the metaverse game Play Together by HaeGin, in collaboration with the Korea Tourism Organization's Hanoi office, and is conducting metaverse brand marketing activities to introduce Korea's representative tourist destinations to users worldwide.

The Korea Travel Center faithfully reproduces the Geunjeongjeon Hall of Gyeongbokgung Palace in the metaverse space, capturing the elegant beauty of a traditional hanok. It also plans to promote major tourist destinations such as Busan and Gangwon through media exhibitions and introduce local specialties and traditional markets around regional airports by selling regional delicacies like Busan Seed Hotteok and Sokcho Dakgangjeong.

A yard where users can gather to enjoy nostalgic alley games and a popular in-game content, fishing, have been prepared. Following the guidance of the Gangwon Province NPC located at the pond, fishing offers a chance to receive a lucky pouch containing one of six hanbok items?jeogori, pants, jokduri, etc.?randomly with a certain probability.

Daehong Planning is strengthening its metaverse branding capabilities through this Korea Tourism Organization Korea Travel Center opening, following the opening of the virtual reality convenience store Seven Eleven Kaia Island branch of Korea Seven within Play Together in collaboration with mobile game company HaeGin in February this year.

This content was produced with the assistance of AI translation services.