‘Poseokho’ Says Hello, “HI~!” … Poseokho Sculpture Installed at ‘POSCO Park1538’

International PR Association 'Golden World Awards 2022' Social Media Category Winner

'Poseokho' character sculptures installed at POSCO Park1538 History Museum, Waterside Park, and the PR Center.

[Asia Economy Yeongnam Reporting Headquarters Reporter Yeo Jong-gu] The character symbolizing POSCO, 'Poseokho,' has appeared at Pohang Park 1538.

On the 22nd, POSCO installed 'Poseokho' character sculptures at Pohang Park 1538 History Museum, Waterfront Park, and PR Center.

The three Poseokho sculptures installed at Park 1538 will each wear employee uniforms from the past, present, and future, welcoming visitors throughout Park 1538.

Poseokho was first introduced in October last year as a gender- and age-neutral new employee of POSCO's New Media Group, created with the concept that "a POSCO researcher gave life to a bear doll by inserting a hydrogen fuel cell."

Since the character's introduction, POSCO's Instagram subscribers have increased by 73%, and content engagement (likes, saves, shares, comments) has increased eightfold.

The 'Green Tomorrow' YouTube campaign, launched in January this year, has recorded over 14 million views and more than 2,400 comments to date.

Recently, the character's active use was recognized by winning the top prize in the social media category at the '2022 Golden World Awards' presented by the International Public Relations Association.

Cha Kyung-ju, leader of Park 1538, said, "By placing Poseokho sculptures throughout Park 1538, we aimed to help visitors feel a sense of familiarity with Park 1538, which showcases POSCO's past, present, and future," adding, "We will continue to create experiences at Park 1538 that remain precious memories for visitors."

This content was produced with the assistance of AI translation services.