BBQ, 27th Anniversary... Chairman Yoon Hong-geun: "Let's Become the World's Largest Franchise"

Yoon Hong-geun, Chairman of Genesis BBQ Group, is delivering the 27th anniversary commemorative speech at the Chicken University in Icheon, Gyeonggi-do on the 1st.

[Asia Economy Reporter Moon Hyewon] Yoon Hong-geun, Chairman of Genesis BBQ Group, emphasized, “Let us become the world's largest and best franchise group based on our unique corporate DNA that embraces innovation, fearlessly challenges failure, and takes on new challenges.”

According to Genesis BBQ on the 2nd, Chairman Yoon held the 27th anniversary event on the 1st at the Chicken University in Icheon, Gyeonggi Province, attended by family members and executives. In his anniversary speech, he introduced young executives born in the 1970s newly recruited to the management planning, sales, marketing, and global business divisions, including the newly appointed CEO Seungwook Jeong. At the same time, he urged organizational restructuring under a professional management system and creative work innovation for customers and family members. He stated that such innovation “will be the first step for BBQ to achieve exponential results and become the world’s number one company amid the rapidly changing global environment.”

Chairman Yoon said, “Building on the global achievements centered on the Americas, we will focus on pioneering overseas markets to open new BBQ stores in Europe, Japan, China, Southeast Asia, as well as the Middle East and Indonesia,” emphasizing, “We must firmly establish ourselves as a world-class franchise group representing Korea by leading global business.”

He added, “If the organization remains stagnant while customers change due to the rapidly changing environment, it will inevitably disappear. The 27th anniversary is a time for all executives and family members to unite their strength and turn crises into opportunities. Based on our group’s DNA of always achieving goals without fearing failure, let us boldly attempt innovation and build BBQ into the world’s largest and best franchise company.”

Meanwhile, Genesis BBQ was ranked 2nd among the 'Fastest Growing Restaurant Brands in the U.S.' selected by the global dining industry magazine Nation’s Restaurant News in June. Last month, it received a commendation from the New Jersey State Legislature for its contributions to economic development and job creation in New Jersey, marking a remarkable achievement in its ongoing efforts to capture the North American global market.

This content was produced with the assistance of AI translation services.