Paradise City to Open Pop-up at 'Art Lab Hannam' Celebrating Frieze Art Fair

'Paradise Art Lab Hannam X Frieze' Popup Poster.

[Asia Economy Reporter Jeon Jinyoung] Paradise City will open the "Paradise Art Lab Hannam X Frieze" pop-up store in Hannam-dong, Seoul, on the 2nd to commemorate the hosting of the "Frieze" art fair, held for the first time in Asia in Seoul.

According to Paradise City on the 1st, the pop-up store, which will operate until the 4th, was prepared to provide exhibition opportunities to emerging Korean artists and to raise interest in art in line with the art fair period. The space is designed to allow visitors to enjoy emotions through art exhibitions and wine tastings under the theme of 'Heung (興),' a unique Korean sentiment.

At this pop-up store, visitors can encounter distinctive artworks. On the first floor of the three-story space, media art works by artist Jo Younggak are displayed, and on the third floor, new-concept bio art works by the artists ‘Psients X Jeffrey Kim’ can be viewed. At the entrance of the venue, an installation work by artist Han Kyuhee, expressing harmony through vibrant colors, is exhibited.

The second floor, designed with the concept of Poseokjeong, a traditional Korean banquet space, showcases a variety of wines carefully selected by Vino Paradise. Top-quality wines produced in various countries famous for wine, such as France, Italy, and the United States, are sold, and wine tasting events are held. Additionally, Paradise City’s premium beer, Paradise Signature Ale, is also available for purchase.

A representative of Paradise City said, “As the hotel partner of Frieze Seoul, which is receiving global attention, we planned a pop-up store that provides artistic inspiration in line with the art fair period. We hope many people visit to gain artistic inspiration, and we will continue to create various opportunities so that more customers can enjoy art as an artainment resort.”

This content was produced with the assistance of AI translation services.