[IFA2022] Comprehensive 'Future Home Appliances Battle' Across TV and Smart Home Platforms (Summary)

Offline Event After 3 Years Starting from the 2nd
Over 130 Domestic ICT and Home Appliance Companies Participate
Samsung's Theme: 'Do the SmartThings'
Connecting Energy Efficiency Technology Products
LG Offers Customers UP Appliances

At Samsung Town in City Cube Berlin, located at Messe Berlin, the venue for Europe's largest electronics exhibition 'IFA 2022,' a Samsung Electronics model is introducing the exhibition theme 'Experience SmartThings Life' through a large LED screen at the entrance of the exhibition hall. (Photo by Samsung Electronics)

[Berlin, Germany = Asia Economy Reporter Moon Chaeseok] The 'IFA (Internationale FunkAusstellung)', Europe's largest home appliance exhibition, will be held offline for the first time in three years since the COVID-19 pandemic. Samsung Electronics and LG Electronics, leading the latest global home appliance trends, plan to showcase their status as 'home appliance powerhouses' by setting up the industry's largest exhibition booths and presenting eco-friendly and various new products.

According to industry sources on the 1st, from the 2nd to the 6th of this month (local time), Samsung Electronics, LG Electronics, and other domestic ICT and home appliance companies will participate in 'IFA 2022' in Berlin, Germany. The number of participating domestic companies exceeds 130, the highest ever.

Not only domestic home appliance companies such as Samsung Electronics and LG Electronics but also major overseas manufacturers are expected to unveil numerous new products applying trends in their own ways, considering market characteristics in regions such as the U.S., Europe, and China.

Samsung Electronics' theme for IFA 2022 this year is 'Do the SmartThings (Experience the SmartThings Life)' and 'Everyday Sustainability.'

Samsung Electronics has newly redefined the concept of 'SmartThings' worldwide. It is not limited to an IoT platform but expands to the overall personalized multi-device experience created based on it. It connects not only Samsung Electronics' products and services but also various devices provided by over 300 brands. Han Jong-hee, Vice Chairman and Head of Samsung Electronics' DX Division, and Lee Jae-seung, President of the DA Business Division, will hold a press conference on the 1st and 2nd (local time) to directly introduce the direction of this year's exhibition.

At City Cube Berlin's 'Samsung Town,' a Samsung Electronics model is showcasing the Micro LED in the video display exhibition zone. (Photo by Samsung Electronics)

The core of Samsung's exhibition this year is the energy efficiency technology, which is the foundation of home appliances, combined with the connected experience between products using SmartThings. Samsung Electronics will participate in the HCA (Home Connectivity Alliance) demonstration held during this exhibition to introduce the connection experience with other companies' devices through SmartThings. HCA was established in August last year to expand the smart home ecosystem, with 13 global home appliance companies participating, including Samsung Electronics, GE, Haier, Electrolux, LG Electronics, Ar?elik, and Tern.

During the IFA period, demonstrations will be conducted together with HCA member companies. Samsung Electronics also plans to demonstrate controlling its Bespoke refrigerator, Bespoke Jet Bot AI, Bespoke Cube Air, Neo QLED, and other companies' home appliances with a single SmartThings app applying the HCA standard.

From the 2nd to the 5th local time, models are showcasing the world's largest OLED TV, the 97-inch OLED Evo Gallery Edition, at IFA 2022, Europe's largest electronics exhibition held in Berlin, Germany. The OLED Evo is equipped with the 5th generation AI Alpha 9 processor, enhancing picture and sound quality to elevate the home entertainment experience to a new level. (Photo by LG Electronics)

LG Electronics plans to provide an enhanced customer experience by promoting UP (Upgrade) home appliances that add new functions to home appliances. On the 1st (local time), Ryu Jae-cheol, Vice President and head of the Home & Appliance (H&A) Business Division, will announce key products at a press conference. At this event, LG Electronics will showcase various innovative home appliances such as the new concept table-type air purifier Puricare AeroFurniture and the one-body washer-dryer Tromm WashTower Compact.

They will unveil for the first time the new energy-efficient refrigerator '2-door top refrigerator bottom freezer' and the new concept table-type air purifier 'Puricare AeroFurniture,' which uses recycled plastic extracted from waste electronic devices.

From the 2nd to the 5th local time, models are enjoying the bendable gaming OLED TV "Flex" at IFA 2022, Europe's largest electronics exhibition held in Berlin, Germany. Flex offers an entertainment experience that exceeds the expectations of premium customers, based on an innovative form factor unique to OLED and overwhelming picture quality. (Photo by LG Electronics)

Despite the global economic downturn, LG will also introduce robust premium TVs. The lineup includes extra-large TVs, gaming-specialized OLED TVs and OLED monitors, and lifestyle TVs that have become as beautiful as interior furniture, expected to offer diverse customer experiences.

To emphasize the gaming OLED TV, LG has created the 'Flex Arcade.' The purpose is to freely experience the overwhelming gaming performance of OLED TVs. Especially, the 'bendable' gaming OLED TV 'Flex,' introduced for the first time at this exhibition, will be installed here. Based on the innovative form factor and overwhelming picture quality unique to OLED, it provides an entertainment experience that exceeds premium customers' expectations. The Flex features a '42-inch' screen that can be freely bent and unfolded, maximizing the strengths of OLED. Visitors can freely enjoy various content, from nostalgic arcade games to the latest console games, OTT, and movies, with about 20 Flex units in the Flex Arcade zone.

Innovative new home appliances such as the Styler Shoe Case and Shoe Care will also be showcased at this event. The LG Styler Shoe Case is a storage display case that stores shoes at optimal humidity and temperature and allows them to be appreciated like works of art. The Styler Shoe Care is a product that provides customized care for various shoes, including sneakers, dress shoes, functional shoes like golf and soccer shoes, and frequently worn daily shoes.

This content was produced with the assistance of AI translation services.