Hankook Tire Hosts 'T Station Brand Day'

Watch the T Station and Doosan Bears Home Game Live View original image


[Asia Economy Reporter Kiho Sung] T’Station, a tire-centered total automotive service specialist under Hankook Tire & Technology (Hankook Tire), announced on the 1st that it will hold an on-site event for the ‘T’Station Brand Day’ during the two-day professional baseball games between the Doosan Bears and the Lotte Giants at Jamsil Baseball Stadium in Seoul, which runs through tomorrow.


Having maintained a sponsorship partnership with the Doosan Bears for seven years since 2016, T’Station has been actively engaging in various sports marketing activities with baseball fans every year. This year, a booth will be set up in the plaza next to the central ticket office at Jamsil Baseball Stadium to conduct interactive events with fans. Additionally, on the second day of Brand Day, the 2nd, Lee Soo-il, CEO of Hankook Tire, will participate as the ceremonial first pitch thrower to further energize the event.


Baseball fans visiting the event booth can participate in a pitching game where they throw a ball to hit a target and receive a desk fan featuring the T’Station logo as a prize. Also, through the T’Station photo zone, fans have the opportunity to take commemorative photos with the Doosan Bears cheerleaders. By uploading the commemorative photos to their personal SNS with a hashtag and verifying their subscription to the online service platform TStation.com, fans will also receive a cheering gift set containing cheering balloons, cushions, and wet tissues.



To engage with a wider range of baseball fans, prior to the on-site event, T’Station held a ‘Baseball Stadium Company Dinner’ event, where fans who subscribed to the T’Station YouTube channel were entered into a draw to win 140 baseball tickets and chicken.


This content was produced with the assistance of AI translation services.

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