[IFA2022] Samsung Electronics Welcomes '240,000' Visitors... Industry's Largest 3,000-Pyeong 'Samsung Town' Established

"Experience the SmartThings Life"
"Sustainable Daily Life"... This Year's Theme

[Berlin (Germany) = Asia Economy Reporter Moon Chaeseok] The largest consumer electronics exhibition in Europe, 'IFA 2022,' which attracts about 1,900 companies and approximately 240,000 visitors worldwide, will be held in Berlin, Germany, from the 2nd (local time) to the 6th.

On the 1st, Samsung Electronics announced that it is ready to welcome customers. They have set up a Samsung-exclusive exhibition hall called 'CityCube Berlin' inside the IFA 2022 exhibition center, Messe Berlin. It is commonly referred to as 'Samsung Town.' This building has been a fixture at Messe Berlin from 2014 through this year. The scale is 10,072㎡ (about 3,050 pyeong), making it the largest in the industry.

Samsung Electronics' themes for IFA 2022 this year are 'Do the SmartThings (Experience the SmartThings Life)' and 'Everyday Sustainability.'

Below is the exterior view of Samsung Electronics' CityCube Berlin building.

An outdoor advertisement expressing 'Do the SmartThings,' emphasizing a new consumer experience through 'SmartThings,' was installed on the building exterior. (Photo by Samsung Electronics)

'CityCube Berlin' is a three-story building that Samsung Electronics has exclusively used since 2014. It is utilized for various purposes, including exhibitions, client meetings, and internal conferences. (Photo by Samsung Electronics)

Samsung Electronics is busy welcoming guests right from the entrance of the exhibition hall. CityCube Berlin is the largest standalone hall at Messe Berlin and is called 'Samsung Town.'

Samsung Electronics installed flag advertisements at the entrance of the exhibition hall ahead of 'IFA 2022,' Europe's largest home appliance exhibition, held from the 2nd to the 6th (local time) at Messe Berlin in Berlin, Germany. (Photo by Samsung Electronics)

This content was produced with the assistance of AI translation services.