"Spain at Convenience Stores" Seven Eleven Hosts Spanish Wine Promotion in September

Models are showcasing Seven Eleven's 'September MD Recommended Wines'.

[Asia Economy Reporter Jeon Jinyoung] Convenience store 7-Eleven announced on the 1st that it will hold a wine planning exhibition called ‘Shall We Spain’ featuring six distinctive Spanish wines and a limited quantity of blended malt whiskey recommended by product planners (MD) in September.

7-Eleven will introduce ‘Macho Man,’ popular for its unique label designed by a Coca-Cola label designer, followed by ‘Macho Girl,’ and ‘Enemigo Mio,’ which features a wild boar stealing grapes on its label.

Additionally, they will release a total of six wines, including ‘Lan Reserva’ and ‘Lan Gran Reserva,’ born from the collaboration of the three major premium wine regions of Rioja, and finally ‘Pesquera Crianza,’ the representative wine of Alejandro Fernandez, a legendary Spanish wine producer.

They will also offer a limited quantity of ‘Monkey Shoulder Whiskey,’ which has a rich vanilla aroma and is easy for whiskey beginners to approach.

Discount benefits are also provided. Throughout September, a 20% instant discount will be given when paying with KakaoPay for the six event wines, and a 20% instant discount will be offered for Monkey Shoulder Whiskey when paying with Woori Card.

Song Seungbae, sommelier and MD of the beverage and liquor team at 7-Eleven, said, “Spain is a popular wine region forming a fan base among domestic wine enthusiasts, offering diverse flavors and a unique wine culture. We will strive to provide customers with a liquor play culture where they can purchase wines from various regions at reasonable prices at 7-Eleven, the wine hotspot.”

This content was produced with the assistance of AI translation services.