[Click eStock] “Neowiz, Focus on ‘P-ui Geojit’ in the Second Half”
Korea Investment & Securities Report
[Asia Economy Reporter Minji Lee] Korea Investment & Securities forecasted on the 1st that expectations for the performance of P-ui Geojit in the second half should be raised regarding Neowiz.
![[Click eStock] “Neowiz, Focus on ‘P-ui Geojit’ in the Second Half”](http://www.asiae.co.kr/news/img_view.htm?img=2022090107024917018_1661983369.png)
Expectations are rising for P-ui Geojit, a PC and console title being prepared by Neowiz. P-ui Geojit is an ARPG developed based on the original Pinocchio, and due to its dark game atmosphere, it is classified as a Souls-like genre.
This game will be released on both PC and console platforms. Considering platform fees and marketing costs related to the release, the profit contribution of P-ui Geojit is estimated at about 100 billion KRW in revenue and 50 to 60 billion KRW in operating profit. Researcher Ho-yoon Jeong of Korea Investment & Securities explained, “Since the package price of Elden Ring, released last year, was 65,000 KRW, we assumed a selling price of 50,000 KRW for P-ui Geojit and sales of 2 million copies.”
User evaluations regarding quality have been positive since the in-game video was released. At Gamescom held last week in Germany, the game won three awards: Best Action Adventure Game, Best Role-Playing Game, and Most Anticipated PlayStation Game, increasing user expectations for the game. Elden Ring, which won four awards at last year’s Gamescom, recorded a huge success by selling over 13 million copies in its first month after release. Given the similar genre characteristics and high quality, the possibility of P-ui Geojit’s success is also expected to be positive.
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Researcher Ho-yoon Jeong analyzed, “While major game companies have announced new PC and console releases, the preparation for Neowiz’s new release, which has a relatively small market capitalization, is important,” adding, “Considering the high expectations of users and the cumulative sales of Elden Ring reaching 16.6 million copies, it is advisable to increase interest.”
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