Gwangju University Supports Export Consultations for SMEs at Vietnam Expo

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Sixteen students from Gwangju University (President Kim Dongjin) Regional Specialized Youth Trade Expert Training Project Group (GTEP) recently participated in the '2022 Vietnam Beauty Expo' held at the Saigon Exhibition Center in Ho Chi Minh City, Vietnam, supporting export consultations for local small and medium-sized enterprises.

According to Gwangju University on the 31st, this Vietnam Beauty Expo is known as the largest cosmetics and beauty event in Southeast Asia, attracting a large number of related industry professionals from neighboring countries around Vietnam.

Gwangju University students played a significant role as export assistants by promoting products and conducting overseas buyer consultations for four local companies, including Feedback Inner Beauty brand EOE.

In particular, since May, as part of pre-marketing efforts with companies such as Feedback Inner Beauty brand EOE, marketing was conducted on the online platform ‘EC21’ in collaboration with the Korea Trade Association Jeonnam Branch and Gwangju City, achieving successful entry into the Vietnamese market based on this.

The Feedback Inner Beauty brand EOE company, which succeeded in entering the overseas market for the first time through the Gwangju University GTEP Project Group, held more than 16 consultations with local Vietnamese distributors, offline stores (Pilates, yoga skin care shops), and online advertising agencies.

Kim Malgeun, CEO of Feedback Inner Beauty brand EOE, said, “It was very helpful to understand the Vietnamese market situation and set appropriate prices for the products,” adding, “This participation made me realize the necessity of entering overseas markets and gave me confidence to actively expand abroad.”

She also said, “I was greatly impressed by the passionate marketing activities of Gwangju University students and their proficiency in foreign languages,” and added, “I hope to receive support for overseas market entry into countries other than Vietnam through global industry-academia cooperation with Gwangju University in the future.”

Meanwhile, the Gwangju University GTEP Project Group has been striving to train overseas marketing experts for 16 years since 2007 with support from the Ministry of Trade, Industry and Energy, the Korea Trade Association, and Gwangju Metropolitan City, playing a leading role in regional economic development by supporting small and medium-sized enterprises.

This content was produced with the assistance of AI translation services.