KOTRA Expands Export Opportunities for SMEs Using Big Data

Big Data Service 'Trybig' Success Stories Increase... September Update

[Asia Economy Reporter Han Yeju] The number of successful export cases by small and medium-sized enterprises (SMEs) using KOTRA's trade and investment big data service 'TriBIG' is increasing.

KOTRA announced on the 31st that a total of 74 success cases, including 24 contract successes, were submitted as a result of holding the 'TriBIG Utilization Success Case Contest' in the first half of this year.

It is evaluated that the time and cost required for exports have been drastically reduced as promising markets and potential overseas partners can be easily found through TriBIG.

KOTRA plans to unveil the newly upgraded TriBIG on September 1. The initial screen is characterized by being organized mainly with the latest information such as 'Today's Updated Buyers,' and a feature to share searched content in real-time on SNS has been added to enhance user convenience. The artificial intelligence (AI) algorithm has also been strengthened to provide customized overseas media information and promising items by country.

In November, a personalized function to save and manage potential overseas partner information individually will be added, and by utilizing actual transaction data (B/L data), it will be possible to check the actual import companies and the predicted probability of Korean imports by country and item, which is expected to further increase the utilization by our companies.

Ryu Jaewon, head of KOTRA's Trade and Investment Data Division, said, "Through the user-centered TriBIG revamp, we will take the lead in creating a digital trade environment in which all citizens can participate," adding, "KOTRA will lead the leap to become one of the top five export powers by providing new innovation opportunities to companies through continuous digital transformation efforts."

This content was produced with the assistance of AI translation services.