Homeplus Gangseo Branch Sees Strong Renovation Effect... Weekend Sales Quadruple in First Week

Uijeongbu and Donggwangju Branches Also 'Remodeled'... "Targeting Family Shoppers"

Customers are shopping at Seoul Homeplus Gangseo Branch, which has been renovated as Mega Food Market's 10th store.

[Asia Economy Reporter Lim Chun-han] Homeplus Gangseo Branch has been remodeled as the 10th Mega Food Market, receiving positive responses from consumers with a sharp increase in sales and customer visits.

According to Homeplus on the 31st, from the 25th to the 27th of this month, sales at the Gangseo Branch increased about fourfold compared to the same period last year, and the number of customers more than doubled. Especially on the first day, a queue of customers formed even before the store opened.

Since Mega Food Market's concept is "All the flavors of the world are here," food sales growth was remarkable. Fresh food sales at the Gangseo Branch increased by 207%, with the meat corner The Meat Market up 329%, bakery Montblanc up 236%, and fruits up 158%. The deli corner Food To Go introduced new menus such as pizza and teppanyaki, boosting sales by 206%. Alcohol sales also rose by 350%. Additionally, sales at the Electronics Lounge, where various home appliances can be experienced, increased about ninefold, and shopping mall sales rose 137% due to the influence of tenant brands like Topten and Eight Seconds.

Homeplus will newly open Uijeongbu Branch and Donggwangju Branch as the 11th and 12th Homeplus Mega Food Markets on the 1st of next month. Uijeongbu and Donggwangju branches are the first Homeplus Mega Food Market stores in northern Gyeonggi and the Honam region, respectively, and rank among the top stores nationwide in sales. Uijeongbu Branch has a wide-area commercial district covering Uijeongbu City, Yangju City, and Pocheon City, and is expected to see continuous growth with a large influx of population due to about 30,000 new apartment households moving in over the next three years. Donggwangju Branch is the only large supermarket in Buk-gu, Gwangju Metropolitan City, with abundant demand as about 12,000 new apartment households will begin moving in nearby over the next three years. Both stores are expected to serve as large complex shopping malls in their commercial districts by combining food stores and shopping malls in one location based on their large store sizes.

Both Uijeongbu and Donggwangju branches have a high proportion of apartment residents nearby, especially many 3- to 4-person households, making family shoppers the main customer base. Considering this, food sections have been strengthened, non-food sections have been selected and focused, and the shopping malls have been remodeled into lifestyle shopping spaces where everyone from adults to children can enjoy, through the introduction of famous brands.

Homeplus will hold a "Sticker Event" for My Homeplus membership members to celebrate the remodeling opening of Uijeongbu and Donggwangju branches until the 28th of next month. Stickers will be issued for purchases over 70,000 KRW at the mart, and gift certificates up to 30,000 KRW will be given according to the number of stickers collected. Until the 12th, a 5,000 KRW gift certificate will be given for purchases over 70,000 KRW at children's clothing brands in the shopping mall.

A Homeplus official said, "We aimed to strengthen offline competitiveness in each region through the differentiated lifestyle shopping spaces Homeplus Mega Food Market Uijeongbu and Donggwangju branches remodeled with a customer perspective," adding, "We will do our best to achieve growth through an increase in customer visits, which is this year's business goal, by renewing major nationwide key stores."

This content was produced with the assistance of AI translation services.