Promotion of Products from Small and Medium Beauty Partners

NS Home Shopping is filming a live commerce broadcast at the Beauty Play Myeongdong offline store.

NS Home Shopping is filming a live commerce broadcast at the Beauty Play Myeongdong offline store.

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[Asia Economy Reporter Lim Chun-han] NS Home Shopping announced on the 31st that it will regularly schedule live commerce broadcasts of beauty products at 'Beauty Play' located in Myeongdong.


Beauty Play is an open beauty experience space for domestic small and medium-sized cosmetics companies, supported by the Ministry of Health and Welfare and operated by the Korea Cosmetic Industry Institute. NS Home Shopping has been operating a collaborative store to promote and provide experiences of products from small and medium-sized beauty partners.


Starting next month, a dedicated live broadcast for Beauty Play will be regularly scheduled every other Friday for full-scale operation. NS Home Shopping has been using the location as a pilot live broadcast filming site since June.


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An NS Home Shopping official said, "We will continue to strive to develop and operate sincere win-win programs to provide practical support to our partners."


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