Emart·SSG.com Chuseok Gift Set Main Sale..."Pre-Orders Hit Record High"

Up to 40% Discount and 500,000 KRW Gift Certificate Giveaway

Chuseok gift sets are displayed at Emart Seongsu branch in Seoul.

[Asia Economy Reporter Lim Chun-han] Emart announced on the 30th that it will hold the main sales event for 2022 Chuseok gift sets from the 1st to the 10th of next month.

In this main sales event, premium sets such as Chosun Hotel Gyeongju Cheonnyeon Hanwoo, Nature's Organic Sets, and French Bordeaux M?doc region wine collections will be available, along with practical and cost-effective sets including seasonings, coffee, daily necessities, and Biopublic health foods. When paying with event cards, customers can receive up to a 40% discount and can also receive Shinsegae gift certificates worth up to 500,000 KRW.

This year’s Chuseok gift set pre-orders recorded the highest sales ever. From the 21st of last month to the 29th of this month, pre-order sales increased by 49.5% compared to last year’s Chuseok. Even when comparing the same number of promotion days, considering that the pre-order promotion period increased by 9 days compared to last Chuseok, sales rose by 31.5%.

The record-breaking pre-order sales were largely driven by cost-effective sets priced under 100,000 KRW. Sales of sets under 50,000 KRW grew by 39.8%, while sets priced between 50,000 KRW and under 100,000 KRW saw a remarkable growth of 109.9%. During this period, relatively affordable seasoning seaweed sets increased sales by 102.9%, and anchovy sets by 22%. In the livestock category, pork sets grew by 134.3%, selling more than twice compared to the previous year. Limited deal gift sets under 50,000 KRW sold out due to their affordable prices and excellent quality through word of mouth.

SSG.com will also conduct the main sales event for Chuseok gift sets on Emart Mall. With rising prices increasing demand for practical gift sets, agricultural products such as apple and pear gift sets will be offered at up to 40% discount starting from the 20,000 KRW range, and trendy products like Shine Muscat grapes and melons will be sold at up to 30% lower prices. Considering the polarized demand in livestock and seafood, both practical and premium products have been prepared.

An Emart official said, “Due to this year’s high inflation during Chuseok, relatively affordable cost-effective sets have gained popularity,” adding, “During the main sales season, we will focus on operating cost-effective gift sets to help stabilize prices in the Chuseok shopping basket.”

This content was produced with the assistance of AI translation services.