Lotte Duty Free Wins Consecutive Global Design Awards with Marketing Campaign

Lotte Duty Free won two gold awards in the '2022 International Business Awards (IBA)' with its 'Time to Lift-Off' marketing campaign.

[Asia Economy Reporter Jeon Jinyoung] Lotte Duty Free's marketing campaign has been consecutively selected as an award-winning work at the '2022 International Business Awards (IBA)' and the '2022 Good Design Award.'

According to Lotte Duty Free on the 30th, the 'Time to Lift Off' marketing campaign, based on the new Visual Identity (VI), won the highest gold awards in both the marketing and public relations categories. The campaign incorporates Lotte Duty Free's identity into six main designs inspired by hot air balloons. It expresses the excitement and joy of customers returning to daily life and preparing for travel in the endemic phase of COVID-19 through vibrant colors and unique shapes.

Additionally, Lotte Duty Free was recognized for its design capabilities at the 'Good Design Award 2022,' hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion. The Time to Lift Off campaign and last year's 'Duty for Earth' campaign were each selected as excellent designs. The campaign implemented four duties to protect the Earth through design to promote an environmentally conscious shopping culture, and included activities such as creating eco-bag Christmas trees made from recycled PET bottles and donation efforts.

Lee Gap, CEO of Lotte Duty Free, stated, "Design is an important factor connected to enhancing a company's brand and value," adding, "We will continue to strengthen communication with global customers through consistent design and establishing brand identity."

This content was produced with the assistance of AI translation services.