Oasis Market Opens 'Kims Oasis Mall' with E-Land... Offline Business Alliance
Minimizing Distribution Structure and Logistics Costs... Maximizing Consumer Benefits
Oasis Market will open 'Kim's Oasis Mall' next month in collaboration with E-Land Retail.
View original image[Asia Economy Reporter Lim Chun-han] Oasis Market announced on the 30th that it will open 'Kim's Oasis Mall' next month in collaboration with E-Land Retail.
Kim's Oasis is a brand created through a partnership between E-Land Retail and Oasis Market to innovate the distribution market. This is the first time in Korea that a distribution company and a dawn delivery e-commerce company have joined forces to launch a new brand. The two companies plan to simplify the complex distribution structure as much as possible and minimize logistics costs, ultimately lowering product prices to reasonable levels to maximize consumer benefits.
Through this collaboration, Kim's Club will be able to target customers more broadly with a non-face-to-face dawn delivery service. High-quality, reasonably priced fresh food secured through years of sourcing development, Off-Price products from famous restaurant collaborations, and directly imported processed goods will be available through Oasis Market's dawn delivery service.
They are also making new attempts by establishing a joint system in the offline market. Oasis Market will open an offline store inside Kim's Club at NewCore Gangnam Branch, which has the highest sales in E-Land Retail, offering eco-friendly and organic products at reasonable prices to Kim's Club consumers.
Yoon Sung-dae, CEO of E-Land Retail, said, "We expect the combination of Kim's Club's direct sourcing capabilities and Oasis Market's organic fresh product expertise to change the market landscape," adding, "Starting with this brand launch, the two companies will focus on creating unprecedented customer value by leveraging their strengths and helping customers make rational purchases in this era of high inflation."
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Ahn Jun-hyung, CEO of Oasis Market, said, "Through the launch of the joint brand and integrated service with E-Land Retail, we plan to maximize consumer benefits with a more differentiated strategy in the fresh food online dawn delivery service," adding, "Non-face-to-face delivery has become an essential element in fresh food delivery services, and ultimately, logistics efficiency will lead to the success of the e-commerce industry."
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