Shinsegae Food's 'No Brand Burger' App Surpasses 100,000 Members

[Asia Economy Reporter Eunmo Koo] Shinsegae Food announced on the 30th that the number of members of the No Brand Burger exclusive application (app), which was developed and launched in February this year, has surpassed 100,000 in just six months.

Shinsegae Food analyzed that the provision of various benefits and customized services was well received by the younger generation, who prioritize reasonable prices and convenience of use. In fact, Shinsegae Food offered menu upgrade coupons and goods through the exclusive app during events such as the launch of new No Brand Burger menu items and No Brand Burger Day (NBB DAY) held in collaboration with SSG Landers.

Additionally, customers can place delivery orders within the delivery area or pre-order at stores within a 3km radius for pickup. By integrating kiosk functions, customers can also comfortably order menus while seated in the store without waiting in line. The customized feature that allows users to pre-register frequently ordered menus was also cited as one of the reasons for its popularity among the younger generation seeking to use their time efficiently.

Among the 100,000 members of the No Brand Burger exclusive app, 72% are in their 20s and 30s. The number of orders placed through the exclusive app is increasing by 21% each month.

Shinsegae Food plans to analyze usage patterns such as purchase frequency, price, location, and time of No Brand Burger app users to provide services that can enhance customer loyalty. It also intends to develop the platform to improve profitability and operational convenience for franchise owners.

This content was produced with the assistance of AI translation services.