This time, a shoe care device... LG Electronics unveils Styler Shoe Case and Shoe Care at 'IFA 2022'

Clothing Care Device 'Styler' Produced with Steam Technology
Shoe Storage, Artwork Viewing, 'UP Appliances'... "Domestic First Release This Year"

A person using the premium shoe care device 'LG Styler Shoe Care' made by LG Electronics. Shoe Care is a derivative product of the steam technology from 'LG Styler,' the representative clothing care device. (Photo by LG Electronics)

[Asia Economy Reporter Moon Chaeseok] LG Electronics announced on the 30th that it will showcase a new shoe care device applying the steam technology of its hit clothing care product, the 'LG Styler,' at 'IFA 2022,' Europe’s largest home appliance exhibition, held in Berlin, Germany, on October 2 (local time).

The newly introduced 'LG Styler Shoe Case·Shoe Care' product targets the culture among MZ generation customers (born between 1980 and early 2000s) who collect luxury sneakers or limited-edition shoes and share them on social media. The goal is to offer customers a 'new experience' of always wearing fresh and dry shoes. This aligns with LG Electronics’ 'Customer Experience Management.' From product planning to launch, LG listened to the opinions of 'ELUV,' a customer advisory group composed of Millennials, Generation X, and Baby Boomers.

The product’s greatest feature, developed through thorough customer research, is its outstanding technology. It applies the patented steam technology of the Styler. It uniquely possesses the industry-exclusive 'TrueSteam' technology, which generates steam by boiling water to meticulously sterilize and deodorize not only the outside but also the inside of shoes. The steam output is finely adjusted according to the type and material of the shoes to prevent damage while effectively eliminating athlete’s foot fungi and harmful substances, ensuring hygienic shoe care. It provides customized care for a wide range of shoes for the whole family, including sneakers, dress shoes, functional shoes like golf and soccer shoes, as well as frequently worn 'daily shoes.'

Attention was also paid to the interior design. The device does not simply manage the humidity and temperature of shoes but is designed to be appreciated as an art piece itself. It serves as a kind of storage display case. Soft lighting is installed inside, and the pedestal can rotate 360 degrees like a turntable. This makes the shoes look more luxurious and eye-catching, similar to a boutique display case in a department store.

Another attractive point is its 'modular type' design, which can be installed in various forms. When placed on top of the premium shoe care device Styler Shoe Care, it can be used as a single product with a smooth integrated design. Up to four Shoe Cases can be connected to one power source, allowing stacking or linear arrangement to create a personalized special shoe exhibition.

To remove moisture and odors, LG developed a new technology called the 'Zeodry Filter' and incorporated it into the product. The filter is made of 'zeolite,' a high-performance drying agent used in various fields for dehumidification and deodorization. The device implements a 'dual care system' that simultaneously manages different types of shoes in the upper and lower compartments with optimized courses. By installing pedestals inside the door for both compartments, it can manage up to four pairs of shoes at once.

The product is also an 'UP Appliance' that can be immediately upgraded with new features through LG Electronics’ smart home platform, 'LG ThinQ.' LG plans to continuously provide new functions such as themes that change the internal lighting color of the Shoe Case and new customized courses for the Shoe Care.

LG Electronics plans to launch the Styler Shoe Case and Shoe Care first in the domestic market within this year.

Since 2008, LG Electronics has released drawer-type shoe care devices installed under drum washing machines. Recently, it also unveiled a shoe care solution for vehicles. Just as it pioneered the market with 'new home appliances' that overcame the limitations of existing products through technology?such as dual inverter heat pump dryers and steam dishwashers?LG expects to lead the domestic market again with the next-generation shoe care devices, Styler Shoe Case and Shoe Care.

Baek Seung-tae, Vice President and Head of the Living Appliance Division at LG Electronics’ H&A (Home Appliance & Air Solution) Business Division, said, "Following the Styler, the epitome of clothing care devices, we will provide a different level of experience to customers who want to properly store their shoes and express their individuality with the next-generation premium shoe care solution."

This content was produced with the assistance of AI translation services.