Hampyeong-gun Successfully Completes 'Small-Scale Farmers e-Business Income Generation Education' Program

[Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] Hampyeong County successfully concluded the ‘Small but Strong Farmers Autonomous Group’ program, operated to establish a sustainable agricultural environment and foster competitive agricultural management entities.

According to the county on the 29th, the ‘2022 Hampyeong Small but Strong Farmers e-Business Income Generation Education’ was conducted 15 times from April to the end of August.

‘Small but Strong Farmers’ refers to competitive farmers equipped with agricultural management capabilities who identify areas for improvement within their management entities to enhance agricultural income.

Under the slogan ‘I design my agricultural products myself,’ the county prepared a program to increase income through online product sales and promotional methods for direct transactions, keeping pace with the ever-changing consumer market trends. The lectures were led by Noh Siwoo, CEO of Siwoo Design School.

In particular, the program was carried out sequentially with the goal of nurturing strong farmers capable of production to distribution by having farms directly participate in naming, designing, and trademark application for their respective agricultural products and farms.

Farmer Han Jaegyu, who participated in the education, said, “In one to two years, when the production period arrives and native kiwi fruit production surges, I am very excited to apply for a trademark under my own brand name. It is a precious opportunity to take a real step as a farmer after returning to farming.” He added, “I will also participate in the Small but Strong Farmers Expo held at COEX in Seoul from November 2nd and actively study the continuous trends of the consumer market.”

Park Eunha, Director of the Hampyeong County Agricultural Technology Center, stated, “We will become an institution that continuously works with farmers by disseminating new technologies and providing education from various angles to help farmers generate income.”

This content was produced with the assistance of AI translation services.