Benefit Unveils 'Always Ready Brow Pencil'

[Asia Economy Reporter Moon Hyewon] Benefit announced on the 29th the launch of the new product, the "Always Ready Brow Pencil," a hard formula auto pencil with a dagger-shaped core that softly fills in the eyebrows.

The Always Ready Brow Pencil features a dagger-shaped pencil core that allows even beginners to easily draw eyebrow lines, surfaces, and strands. In particular, the hard wax formula helps create a soft, natural brow look as if blurred, and it applies naturally without clumping even after multiple layers, making it easy to control the intensity. Additionally, it offers 12-hour long wear and waterproof effects, and includes a built-in auto-type spoolie brush that requires no sharpener, allowing convenient use anytime and anywhere. Released exclusively in Asia, including Korea, it is available in a total of eight shades tailored to Asian eye shapes, skin tones, and hair colors.

Along with the new product launch, Benefit also revealed a pictorial featuring their brand muse, singer Taeyeon. In the pictorial, Taeyeon softly filled in the spaces between her eyebrows with the new product to complete a natural brow makeup look. Combined with her long straight hair and preppy mood look, she exuded a sophisticated and elegant atmosphere.

The new product is available for purchase at Benefit stores nationwide and on the Naver brand store, and from the 1st of next month, it will be available at major department store malls such as SSG, Lotte ON, and H Mall. Benefit plans to give a brow pencil pouch to customers who purchase the new product. Furthermore, customers who spend over 80,000 KRW at Benefit stores in department stores nationwide and IFC Mall will receive an LED pink mirror while supplies last.

This content was produced with the assistance of AI translation services.