Coupang Opens 'Good Store'... Strengthening Win-Win Cooperation with Small and Medium Merchants

Strengthening Customer Engagement by Establishing a Separate Top-Level Sales Page

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 29th that it will open a dedicated section called 'Chakhan Sangjeom' to strengthen win-win cooperation with small and medium-sized merchants nationwide. Chakhan Sangjeom was established to resolve the difficulties faced by small and medium-sized merchants struggling with marketing and promotion and to support stable sales channels. Unlike previous win-win promotional events conducted by Coupang with small and medium-sized merchants, the biggest feature of Chakhan Sangjeom is that it is opened as a separate top-level sales page.

On this page, small and medium-sized merchants nationwide can promote and sell competitive products to Coupang customers. Small and medium-sized merchants from various sectors, such as women-owned businesses, startups, and social enterprises, who face difficulties expanding online sales channels, are expected to showcase their products to nearly 18 million active Coupang customers.

Coupang supports the expansion of sales channels for local small and medium-sized merchants through collaboration with the government and local governments. The sales of companies participating in Coupang's regional small and medium-sized merchant win-win projects grew by 177% compared to 2019, which was during the COVID-19 period, providing growth opportunities. Last year, the number of small business partners on Coupang increased nearly 13 times compared to 2015, and the number of product categories sold increased by 523% compared to 2019. The total transaction amount of small and medium-sized merchants on Coupang in 2021 approached 8.1 trillion won.

Park Dae-jun, head of Coupang's New Business Division, said, "With the opening of Chakhan Sangjeom, we are intensifying our win-win activities with small and medium-sized merchants, so we have high expectations for customer interest." He added, "Coupang will continue to pursue mutual growth with small and medium-sized merchants nationwide by strengthening cooperation with the government and local governments and providing various marketing supports."

This content was produced with the assistance of AI translation services.