Kolon FnC Operates Third 'Amofre' Pop-up Store at The Hyundai Seoul

Kolon FnC, the third pop-up store of 'Amofre'. Photo by Kolon FnC

[Asia Economy Reporter Song Seung-yoon] Kolon Industries FnC Division announced on the 28th that it will operate the third pop-up store of the men's clothing brand 'Amopre' at The Hyundai Seoul for about two weeks until the 7th of next month.

Amopre gained popularity by introducing 'realistic length' pants for average body types, with broadcaster Jo Se-ho participating as the Creative Director (CD). Since the spring and summer seasons, it has been offering various products such as shorts, T-shirts, and caps. Until now, Amopre has mainly distributed online through Kolon Mall. Afterwards, it successfully promoted the brand by securing many customer touchpoints through pop-up stores at The Hyundai Seoul in October last year and Hyundai Department Store Jungdong Branch in June this year.

This third pop-up store will be held at Iconic Square on the B2 floor of The Hyundai Seoul, a place with heavy foot traffic. The pop-up store will feature 'Joseph Smile,' a character made from Jo Se-ho's signature, to increase brand awareness. The fall and winter products will be showcased for the first time through the pop-up store, and a 10% discount will be offered for on-site purchases. Visitors can also meet broadcaster Jo Se-ho in person at the pop-up store. Jo Se-ho will introduce the brand directly to customers on-site and hold various events on weekends.

An Amopre representative said, "We have prepared various products for average body type customers together with CD Jo Se-ho," adding, "We hope you experience the richer Amopre this FW season at this pop-up store."

This content was produced with the assistance of AI translation services.