Experience New Art with LG OLED TV

LG Electronics Participates in 'Frieze Seoul 2022'... Expanding OLED Art Project

LG Electronics will participate in the global art fair "Frieze Seoul 2022," held on the 2nd of next month, showcasing artworks using LG OLED TVs. The photo shows a promotional video being played on a large outdoor billboard in front of the Parnas Hotel in Seoul. Photo by LG Electronics

[Asia Economy Reporter Han Yeju] LG Electronics announced on the 28th that it will participate in the world-renowned art fair 'Frieze Seoul 2022' and exhibit artworks realized through LG OLED TVs.

Frieze is considered one of the world's top three art fairs alongside 'Art Basel' and 'FIAC'. It will be held for the first time in Asia at COEX, Seoul, for four days starting September 2.

Following its participation as an official sponsor at Frieze New York held in May, LG Electronics will also participate in Frieze Seoul, exhibiting various works using LG OLED TVs. LG Electronics is currently screening promotional videos for Frieze Seoul on four large digital billboards across Seoul, including the Parna Media Tower in Samseong-dong.

Visitors can experience media art by contemporary art master Anish Kapoor exploring the theme of 'color' through the LG SIGNATURE OLED R. This work was first unveiled at Art Basel in Switzerland last June, attracting significant attention.

The artwork expresses dynamic color changes according to the rolling and unfolding movements of the LG SIGNATURE OLED R’s screen. Through this, visitors can experience the differentiated value of LG OLED TVs, which go beyond the functional role of displaying artworks to becoming part of the art itself.

Visitors can purchase the LG SIGNATURE OLED R featuring Anish Kapoor’s media art. By pressing a dedicated button on a separately produced remote control, the media art can be viewed immediately. The product’s exterior is engraved with the artist’s signature and a unique number, enhancing its artistic collectible value.

LG Electronics will also showcase NFT media art works by artist Barry X Ball, who has gained great attention in the art world for creating sculptures using non-traditional materials and innovative technology. This work, realized through LG OLED TVs, virtually reproduces the unique textures of metal and gemstones, expected to provide new inspiration to visitors.

Oh Hyewon, Executive Vice President in charge of brand communication at LG Electronics’ HE Business Division, said, "Through art projects utilizing LG OLED TVs, we will further solidify our premium brand leadership by providing new customer experiences."

This content was produced with the assistance of AI translation services.