KT Resumes 'Voyage to Jarasum' After 3 Years... Establishing Itself as a Premier Festival

Voyage to Jarasum visitors are entering the event venue. Photo by KT

[Asia Economy Reporter Oh Su-yeon] KT announced on the 28th that it successfully held its music festival for customers, ‘2022 KT Voyage to Jarasum (VOYAGE to Jarasum),’ on the 27th at Jarasum in Gapyeong-gun, Gyeonggi-do. This event resumed after a three-year hiatus due to COVID-19. Approximately 25,000 spectators participated.

Passionate performances by ‘Kim Beom-su,’ ‘Ailee,’ ‘Urban Zakapa,’ ‘Davichi,’ ‘Bolbbalgan4,’ ‘Jo Moon-geun Band,’ and ‘24Hours’ heated up the summer night at Jarasum along with the fireworks festival, receiving enthusiastic responses from the audience.

In addition, KT’s experiential marketing zones such as ‘Dual Bus,’ which featured a surprise club lounge atmosphere, ‘V Coloring,’ combining experience and photo zones, ‘Y,’ which held generous prize events, and ‘Odaejang Ppyongppyong Arcade,’ with a sports arcade concept, were popular.

Voyage to Jarasum visitors are taking commemorative photos while waiting for the performance. Photo by KT

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