Lee Jae-yong Strengthens MZ Communication in 'New Samsung'... Writes Video Letters and Takes Z Flip 'Pose' Photos (Comprehensive)

Visit to Samsung Electronics Suwon Campus Video Display Division on the 26th
Communication and Discussion with MZ Generation Employees...Evaluation of 'New Samsung' Management Approach

Vice Chairman Lee Jae-yong of Samsung Electronics taking a photo with MZ generation employees (born between the 1980s and 2000s). (Photo by Samsung Electronics)

[Asia Economy Reporter Moon Chaeseok]

#An executive asked Samsung Electronics Vice Chairman Lee Jae-yong to write a video message to send to his department members. Vice Chairman Lee gladly agreed and left a video message on the employee's phone.

#A female employee from the Video Display (VD) division belonging to the MZ generation requested to take a photo with Vice Chairman Lee. She posed with her hand showing the Galaxy Z Flip folded at a 90-degree angle and asked Vice Chairman Lee to do the same. Vice Chairman Lee took out his phone and happily posed folding it as well, taking the photo together.

#One employee, calling himself a 'car enthusiast,' proudly showed Vice Chairman Lee a photo on his phone of a car he had modified. Vice Chairman Lee empathized with him.

#At the meeting, employees shared stories with Vice Chairman Lee about choosing to meet him first instead of going on vacation to Yangyang, Gangwon Province. Vice Chairman Lee shared memories of enjoying a vacation with his mother. He said, "For the first time in my life, I spent a 5-night, 6-day vacation alone with my mother. While staying home, we watched dramas together, and she told me to take lots of vitamins and not to drink beer. I guess it’s because I really like beer."

These are scenes of communication between Vice Chairman Lee and MZ generation (born between 1980 and early 2000s) employees during his visit to Samsung Electronics’ Suwon campus on the 26th. The atmosphere was warm and friendly throughout, while also engaging in serious discussions about future product strategies.

According to Samsung Electronics on that day, Vice Chairman Lee visited the Suwon campus and received reports from MZ generation employees of the VD (Video Display) division on strategic products under development such as Micro LED, Neo QLED, QD OLED TVs, and cloud gaming services. This was the first time Vice Chairman Lee received a work report directly from MZ employees rather than executives. Afterwards, he held a meeting with executives to discuss the current status and future mid-to-long-term strategies of the TV and service businesses.

On that day, Vice Chairman Lee had candid conversations about the concerns and interests of MZ generation employees. He listened to opinions from employees in various roles including product and service development, marketing, and sales in the Device Experience (DX) division. Vice Chairman Lee judged that to realize the management philosophy called the so-called 'New Samsung,' it is essential to clearly understand the image of Samsung as perceived by the MZ generation. He also received various advice for 'New Samsung,' including innovation in Samsung’s organizational culture and ideas for future new businesses.

Vice Chairman Lee Jae-yong of Samsung Electronics visited the Samsung Electronics Hwaseong Campus in Hwaseong, Gyeonggi Province on the 19th, held a meeting with employees, and then took a commemorative photo with the staff. (Photo by Samsung Electronics) [Image source=Yonhap News]

After being reinstated through a special pardon on Liberation Day, lifting the 'management shackles,' Vice Chairman Lee has continued his communication efforts with employees. Recently, he has strengthened on-site management by visiting places such as Samsung Electronics’ Giheung Campus and Samsung Engineering’s Global Engineering Center (GEC). Following a meeting with employees at Giheung Campus on the 19th, he held the ‘MZ Meeting’ on this day, communicating openly with employees and receiving positive evaluations from the business community. At the Giheung Campus meeting, Vice Chairman Lee promised employees, “I will increase opportunities for direct communication.”

Images of Vice Chairman Lee lining up to receive lunch with a tray and taking selfies with employees have also become a hot topic. During his visit to Giheung Campus on the 19th, he ate 'beef brisket and bean sprout ramen,' and on the 24th at GEC, he had 'Nagoya-style maze-don' while dining with employees. He made a video call with an employee’s wife he met on site and took commemorative photos with employees one by one. He also visited the in-house daycare center at GEC, meeting employees’ children and childcare teachers. When Vice Chairman Lee asked a child, “Which company does your mom work for?” the child replied, “Samsung Engineering.” On site, he inquired about the daycare center’s status and parental leave, and offered words of encouragement to the childcare teachers.

A Samsung Electronics official said, “Vice Chairman Lee plans to visit other business sites sequentially in the future,” adding, “He plans to continuously increase communication with employees.”

This content was produced with the assistance of AI translation services.