Genie Music and Shinsegae to Hold Online and Offline Concerts Featuring Lee Mujin and Paul Kim...

September 17 Puvilla Society & Genie Live Concert

[Asia Economy Reporter Cha Min-young] Genie Music and Shinsegae announced on the 26th that on the 17th of next month, they will hold the live performance Puvilla Society & Genie Live Concert at the Daejeon Convention Center Exhibition Hall 2, where online and offline customers can enjoy it simultaneously. The performance will be broadcast live simultaneously through the Genie Music live platform Stage.

This performance will feature Puvilla, a character introduced by Shinsegae as the first in the distribution industry using non-fungible tokens (NFTs). Puvilla, a fictional animal whose name means 'som' in Finnish, is Shinsegae's representative character and will appear as the signature of the performance.

Held to commemorate the 1st anniversary of the opening of Daejeon Shinsegae Art Science, this performance invites top contemporary artists Lee Mujin, Paul Kim, Lee Young-ji, and Simon Dominic.

Genie Music is conducting a promotion until the 4th of next month to invite 250 Genie paid customers (2 tickets per person) to the Puvilla Society & Genie Live Concert.

Lee Sang-heon, Head of Marketing at Genie Music, said, “Our company and Shinsegae Department Store will hold a special autumn concert in an offline and digital convergence environment through collaboration,” and added, “Both companies will continuously carry out diverse culture marketing to create new customer value.”

This content was produced with the assistance of AI translation services.