Hyundai Card Holds 'Domain Galaxy Council' with PLCC Partners

Vice Chairman Jung Tae-young, "Focus on How to Infrastructure Rather Than Increasing Data Volume"

[Asia Economy Reporter Yu Je-hoon] Hyundai Card announced on the 26th that it held the 'Domain Galaxy Council' with its private label credit card (PLCC) partners at its headquarters in Yeouido, Seoul on the 25th. Domain Galaxy refers to the data alliance of Hyundai Card's PLCC partners, and the Domain Galaxy Council is a gathering where they come together to exchange ideas and discuss collaboration.

The Domain Galaxy Council, held for the first time in about two years, was attended by a total of 18 partners including Hyundai Motor Company, Korean Air, E-Mart, Starbucks, as well as recently joined members of the Domain Galaxy such as American Express, Nexon, Mirae Asset Securities, and Yanolja.

At the event, Vice Chairman Jung Tae-young of Hyundai Card personally introduced the current status of Hyundai Card's Domain Galaxy. He also explained the vision related to the goals of data science that Hyundai Card pursues, along with the data science technologies and platforms it plans to introduce in the future.

Vice Chairman Jung said, "Hyundai Card is focusing all its energy not on increasing the volume of data, but on researching how to infrastructure the data based on the data analysis technology accumulated so far," adding, "With the goal of growing the business of all Domain Galaxy partners, we are striving to develop infrastructure that can effectively utilize the data held by PLCC partners and Hyundai Card."

Hyundai Card disclosed to the PLCC partners the progress of its data science technology and the achievements made so far. Executive Director Bae Gwang-hwa introduced Hyundai Card's artificial intelligence (AI) technology developed based on the distinctiveness of Hyundai Card's data analysis technology and various personalized marketing cases where this technology has been applied.

Collaboration cases among Domain Galaxy partners were also revealed. Since the first Domain Galaxy Council held in 2020, partners have accumulated about 1,000 data collaboration cases. Recently, Nexon, which launched the Nexon Hyundai Card, and E-Mart, a long-time partner of Hyundai Card, took the stage to introduce the data science technologies they possess and their application cases.

A Hyundai Card official said, "The Domain Galaxy Council is a meaningful occasion where Hyundai Card can share the data technologies it is developing with all PLCC partners working with Hyundai Card," adding, "We hope this event was helpful for the growth of all champion brands in various business fields who usually find it difficult to gather in one place."

This content was produced with the assistance of AI translation services.